Free Media List Builder
Build a media list by country, state, outlet type and coverage, and see how many outlets you can reach. Free, no signup.
Pick a location and press Find outlets.
How to build a media list in 3 steps
- Set the location. Country, then state or region, then city if your story is local.
- Narrow by outlet type and coverage. Newspapers for news, magazines and trade publications for features, TV and radio for events and visuals. Local coverage for local angles, national for big launches.
- Check the size, then copy the list. The builder shows how many outlets match and previews them. Copy names and websites to your spreadsheet.
What a good media list includes
- Outlet and website, so you can check what they publish before you pitch.
- Outlet type and coverage (local, regional, national), so the angle fits.
- City and region for local stories.
- A named journalist or the newsroom address, with the editorial desk first.
Once your list is ready, write the pitch with the media pitch generator or pick a pitch template. Comparing paid databases? Read Muck Rack alternatives and Cision alternatives.
Popular media lists
Ready to pitch? Get the newsroom emails
The free tools show outlets and websites. Pro ($149 one-time) unlocks every newsroom and journalist email plus a one-click CSV. Premium ($299) adds podcasts, newsletters and Instantly, Smartlead and Lemlist exports.
US media lists by state
Media lists by country
Free Media List Builder: FAQ
What is a media list?
A media list is a spreadsheet of the outlets and journalists you plan to pitch, with each outlet's name, website, type, location and contact email. PR teams build one for every launch or campaign.
How do I build a media list for free?
Choose a country, state, city, outlet type and coverage in the builder. It shows how many outlets match and previews the first ones with their websites. Copy the list to a spreadsheet and add contacts, or unlock every email with Pro.
How many outlets should be on a media list?
Quality beats size. A focused list of 20 to 100 outlets that actually cover your topic and location usually gets more replies than a list of thousands.
Can I download the media list with emails?
Yes, with Pro ($149 one-time) you download any list with newsroom and journalist emails as one CSV. Premium ($299) adds Instantly, Smartlead and Lemlist files.
Is there a media list template?
Yes. The columns we use are Outlet, Website, Outlet type, Coverage, Region, City, Journalist, Role and Email. Copy the builder's preview to start your own template.