Press Release Boilerplate: 30 Examples to Copy (and a Simple Formula)

A press release boilerplate is the short "About [Company]" paragraph at the end of every press release. It tells a journalist who you are in about 50 to 150 words, and it stays the same from one release to the next. Below you will find a simple fill-in formula, length guidance based on real releases, 15 real boilerplate examples quoted from company newsrooms and wire releases (each one linked to its source), and 15 boilerplate templates for common company types, from local businesses to SaaS startups.

We publish this guide at Media PR Database, a directory of 9,596 news outlets in 195 countries with 16,692 newsroom and journalist emails. A good boilerplate helps a reporter trust your release. A good media list makes sure the right reporter sees it.

What is a press release boilerplate?

The word comes from printing: "boilerplate" was text cast in metal plates and reused without changes. In PR it means the standard company description that closes each release. You will also see it called the "About us" section, the company boilerplate or the "about us press release" paragraph.

A boilerplate does three jobs:

• It gives context. A reporter who has never heard of you learns what you do, for whom and since when.
• It gives facts a reporter can reuse. Founding year, headquarters, size, customers and a web address often end up in the article itself.
• It keeps your story consistent. Every release, media kit and pitch describes the company the same way.

It is not the news. The news goes in the headline and first paragraph; the boilerplate is factual background. It is also not your website "About us" page, which is written for customers and can be any length.

If you are writing the email that goes with your release, see our media pitch email template guide.

Where the boilerplate goes in a press release

The boilerplate sits after the news and before the end of the release. A typical order looks like this:

1. Headline and optional subheadline
2. Dateline (city and date) and lead paragraph
3. Body, quotes and a call to action
4. About [Company], the boilerplate
5. Media contact (name, email, phone)
6. An end mark: ### or -ENDS-

Some companies put the media contact above the boilerplate, which is fine. What matters is that the boilerplate is clearly labeled with a heading such as "About Zoom" so an editor can find it fast.

Joint releases get one boilerplate per organization

When two or more organizations announce something together, each one adds its own "About" section. The UFC and Cleveland Clinic partnership release from October 2026 ends with five of them: Cleveland Clinic, the Lou Ruvo Center for Brain Health, UFC, WWE and Zuffa Boxing (source). Put the lead organization first.

The simple boilerplate formula

Most good boilerplates answer five questions, roughly one sentence each:

1. Who you are: your company name and the category you are in.
2. What you do and for whom: the problem you solve and the customers you serve.
3. Proof: founding year, number of customers or users, locations, funding, awards or rankings. Use numbers you can back up.
4. Where: headquarters and the markets you serve.
5. Where to learn more: your website, and a stock ticker if you are public.

Copy this fill-in version and replace the [brackets]:

About [Company]

[Company] is a [category, e.g. "payroll software company" or "family-owned bakery"] that helps [audience] [do something / get a result]. Founded in [year] by [founder names], [Company] [proof: serves X customers / has X locations / is backed by X]. [Company] is headquartered in [city, state or country] and [serves customers in X / operates in X markets]. Learn more at [website].

That is about 50 to 70 words once filled in. Add a sentence on products, awards or mission only if it helps a reporter understand you.

How long should a boilerplate be?

We counted the words in the 15 real boilerplates below. Here is what we found:

• The median length is 92 words. The shortest (Luvme Hair) has 33 words and the longest (Cleveland Clinic) has 185.
• 12 of 15 fall between 50 and 150 words.
• 11 of 15 include a website address, and 7 of 15 mention a founding year.
• 9 of 15 are written in the third person ("Zoom is..."). The other 6 switch to "we" at some point, mostly nonprofits and public bodies.

Our advice: aim for 60 to 120 words. Large, complex organizations can go longer, as Cleveland Clinic and Proya Cosmetics do, but a small business rarely needs more than four sentences. If you need more space, keep a short version for releases and a long version for your media kit.

Real boilerplate examples: startups, SaaS and tech

Every example in this section and the next three is quoted from a real, published press release or newsroom page. We link each one to the page we read. Companies update their boilerplates often, so check the source before you reuse any facts.

1. Salmon Group (fintech startup)

Salmon Group is a technology-driven financial services holding company building a banking and lending platform across Southeast Asia, starting with the Philippines. The Group operates a BSP-licensed bank, Salmon Bank (Rural Bank) Inc.; an SEC-licensed financing company, Salmon Finance Inc.; and a growing suite of financial products – all delivered through the Salmon app, a modern money app built for everyday Filipinos. Founded in July 2022 by banking and technology veterans Pavel Fedorov, George Chesakov, and Raffy Montemayor, Salmon is backed by leading US venture investors, IFC (World Bank Group), ADQ/Lunate, Antler as well as prominent Filipino investors. The Salmon app is rated 4.8 in both the App Store and Google Play, one of the highest ratings for a financial services app in the Philippines.

Source: Salmon Group release on PR Newswire, Oct. 19, 2026.

Why it works: Founding date, founders, licenses, investors and a proof point (a 4.8 app rating) in one paragraph.

2. HistoIndex (B2B health tech)

Founded in 2010, HistoIndex pioneers in stain-free, fully automated imaging solutions for visualizing and quantifying fibrosis in biological tissues. By combining cutting-edge biophotonic technology with AI-based analysis, HistoIndex provides innovative tools to improve the assessment of fibrosis changes and drug efficacy. HistoIndex's breakthrough digital pathology solutions are used today to accelerate clinical research, expedite pharmaceutical drug development, and transform medical standards worldwide.

Source: HistoIndex and A*STAR release on PR Newswire, Oct. 18, 2026.

Why it works: Three sentences: founding year, what the technology does, who uses it.

3. Zoom (SaaS, public company)

Zoom (NASDAQ:ZM) is a system of action for modern work, turning live collaboration into completed results. From entrepreneurs to global enterprises, customers choose Zoom to seamlessly collaborate, communicate, and drive outcomes across meetings, phone, contact center, and more [...] Founded in 2011, Zoom is headquartered in San Jose, CA. For more information, visit zoom.com.

Source: Zoom newsroom, Sept. 15, 2026. We shortened it with [...] where the original uses a long dash; the rest is verbatim.

Why it works: Positioning, customers, ticker, founding year, headquarters and URL in about 60 words.

4. HubSpot (SaaS, public company)

HubSpot (NYSE: HUBS) is the agentic customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

Source: HubSpot investor relations, Aug. 5, 2026 (distributed via Business Wire).

Why it works: Ticker and category first, then one concrete number (over 2,000 integrations).

5. Truecaller (consumer app)

Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies. especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 500 million active users. Truecaller is listed on Nasdaq Stockholm since 8 October 2021. For more information please visit corporate.truecaller.com

Source: Truecaller release on PR Newswire, Oct. 19, 2026.

Why it works: Problem, mission and scale (more than 500 million active users). Note the small typo in the original.

Real examples: consumer brands, ecommerce and consulting

6. Luvme Hair (ecommerce brand)

Luvme Hair offers human hair wigs across a range of textures, lengths, colors, and constructions, with a focus on natural-looking results, convenient wear, and versatile styling options for different routines and personal preferences.

Source: Luvme Hair release on PR Newswire, Oct. 16, 2026.

Why it works: One clear sentence. It would be stronger with a founding year, location and website.

7. Proya Cosmetics (consumer goods, public company)

Founded in 2003, Proya Cosmetics is a Chinese company specializing in the research, production and marketing of cosmetic products. Its portfolio covers skincare, makeup, hair care and body care. Listed on the Shanghai Stock Exchange since 2017 under the stock code 603605, Proya Cosmetics posted revenue of RMB 10.597 billion in 2025 and has ranked first among Chinese cosmetics companies by revenue for the third consecutive year. Unveiled in 2025, the "Double Ten" strategy aims to bring Proya Cosmetics into the world's top ten cosmetics companies within the next ten years. The objective covers the company's size, its capabilities, the quality of its growth and its sustainable development policy. Its strategy rests on two main drivers, technological research and talent, and on four key transformations: digitalization and the intelligent use of data in operations, the internationalization of activities, the development of industrial platforms, and cooperation within an ecosystem of partners. PROYA, TIMAGE, Off&Relax, Flower Knows, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, SINGULADERM, UZERO and ANYA make up the Proya Cosmetics portfolio in 2026.

Source: Proya Cosmetics release on PR Newswire, Oct. 19, 2026.

Why it works: Founding year, stock listing, revenue and a ranking. Long, but almost every sentence is a usable fact.

8. Boston Consulting Group (consulting firm)

Boston Consulting Group bridges the gap between ambition and outcomes for the world's leading companies and organizations. We are built for this era of unprecedented change [...] BCG works shoulder-to-shoulder with CEOs across industries and geographies to deliver transformative impact at scale: stronger returns, transferred capabilities, and change that sticks. For more information, visit bcg.com.

Source: BCG release on PR Newswire, Oct. 19, 2026. We shortened it with [...] where the original uses a long dash; the rest is verbatim.

Why it works: A clear promise, then what the firm does and for whom. A good model for agencies.

Real examples: healthcare, nonprofits and public bodies

9. Cleveland Clinic (hospital system)

Cleveland Clinic is a nonprofit multispecialty academic medical center that integrates clinical and hospital care with research and education. Founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation, Cleveland Clinic has pioneered many medical breakthroughs, including coronary artery bypass surgery and the first face transplant in the United States. Cleveland Clinic is consistently recognized in the U.S. and throughout the world for its expertise and care. Among Cleveland Clinic's 83,000 employees worldwide are more than 6,600 salaried physicians and researchers, and 21,900 registered nurses and advanced practice providers, representing 140 medical specialties and subspecialties. Cleveland Clinic is a 6,725-bed health system that includes a 173-acre main campus near downtown Cleveland, 23 hospitals, 300 outpatient facilities, including locations in northeast Ohio; Florida; Las Vegas, Nevada; Toronto, Canada; Abu Dhabi, UAE; and London, England. In 2025, there were 15.9 million outpatient encounters, 343,000 hospital admissions and observations, and 336,000 surgeries and procedures throughout Cleveland Clinic's health system. Visit us at clevelandclinic.org. Follow us at x.com/CleClinicNews. News and resources are available at newsroom.clevelandclinic.org.

Source: Cleveland Clinic newsroom, Oct. 8, 2026.

Why it works: History, firsts, staff, beds, locations and patient volume. Health reporters can quote any line.

10. American Heart Association (nonprofit)

The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public's health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.

Source: American Heart Association newsroom, Boilerplates page.

Why it works: Mission first, then scale (more than 35 million volunteers) and what the organization does.

11. American Stroke Association (division of a nonprofit)

The American Stroke Association is a relentless force for a world with fewer strokes and longer, healthier lives. We team with millions of volunteers and donors to ensure equitable health and stroke care in all communities. We work to prevent, treat and beat stroke by funding innovative research, fighting for the public's health, and providing lifesaving resources. The Dallas-based association was created in 1998 as a division of the American Heart Association. To learn more or to get involved, call 1-888-4STROKE or visit stroke.org. Follow us on Facebook and X.

Source: American Heart Association newsroom, Boilerplates page.

Why it works: Shows how a sub-brand explains its link to the parent organization.

12. Habitat for Humanity (nonprofit)

Habitat for Humanity is a movement of people in your local area and around the world, working together to build more prosperous and vibrant communities by making sure everyone has a safe, affordable place to call home. Since our founding in 1976 as a Christian organization, together we have helped more than 65 million people globally build their futures on their own terms through access to decent housing. We've done that by working alongside people of all walks of life to build, repair and finance their homes, by innovating new ways of building and financing, and by advocating for policies that make constructing and accessing housing easier for everyone. Together, we build homes, communities and hope. To learn more, visit habitat.org.

Source: Habitat for Humanity newsroom, Aug. 17, 2026.

Why it works: Warm "we" voice, but still hard facts: founded in 1976, more than 65 million people helped.

13. A*STAR (government agency)

The Agency for Science, Technology and Research (A*STAR) is Singapore's lead public sector R&D agency. Through open innovation, we collaborate with our partners in both the public and private sectors to benefit the economy and society. As a Science and Technology Organisation, A*STAR bridges the gap between academia and industry. Our research creates economic growth and jobs for Singapore, and enhances lives by improving societal outcomes in healthcare, urban living, and sustainability. A*STAR plays a key role in nurturing scientific talent and leaders for the wider research community and industry. A*STAR's R&D activities span biomedical sciences to physical sciences and engineering, with research entities primarily located in Biopolis and Fusionopolis. For ongoing news, visit www.a-star.edu.sg

Source: HistoIndex and A*STAR release on PR Newswire, Oct. 18, 2026.

Why it works: Defines the agency in sentence one. A model for public bodies, universities and labs.

Real examples: sports and entertainment

14. UFC (sports organization)

UFC® is the world's premier mixed martial arts (MMA) organization, with more than 700 million fans and approximately 370 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to an estimated 1 billion broadcast and digital households across 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

Source: UFC and Cleveland Clinic release, Cleveland Clinic newsroom, Oct. 8, 2026.

Why it works: Audience numbers up front, then parent company, headquarters and social handles.

15. WWE (entertainment company)

WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

Source: UFC and Cleveland Clinic release, Cleveland Clinic newsroom, Oct. 8, 2026.

Why it works: What it makes, how often, and where to watch, with partners a reporter will recognize.

Boilerplate templates for local businesses

The next 15 are templates, not real companies. Replace every [bracket] with your own facts. If a line does not apply, delete it rather than inventing a number.

16. Restaurant, cafe or bakery (template)

About [Business name]

[Business name] is a [family-owned / independent] [cuisine] [restaurant / cafe / bakery] in [neighborhood], [city]. Opened in [year] by [owner name(s)], it serves [signature dishes or focus, e.g. wood-fired pizza and natural wine] to [number] guests a week. [Business name] sources [ingredients] from [local farms or suppliers]. Visit [website] or follow [@handle].

17. Dental, medical or wellness practice (template)

About [Practice name]

[Practice name] is a [type of practice, e.g. family dental practice] serving [city / area] since [year]. Led by [Dr. Name, credentials], the practice's team of [number] provides [main services] for [patients / ages]. [Practice name] [accepts most insurance plans / offers evening hours / is accredited by X]. Learn more at [website].

18. Home services (plumbing, HVAC, roofing, cleaning) (template)

About [Company]

[Company] is a [licensed / family-owned] [trade] company serving homeowners and businesses in [service area]. Since [year], its [number] technicians have completed more than [number] jobs, from [service] to [service]. [Company] is based in [city] and offers [24/7 emergency service / free estimates]. Book or learn more at [website].

19. Real estate agency or brokerage (template)

About [Agency]

[Agency] is an independent real estate brokerage serving buyers, sellers and renters in [cities / region]. Founded in [year], the firm has [number] agents and helped clients close [number] transactions in [last year]. [Agency] specializes in [niche, e.g. first-time buyers or waterfront homes]. Learn more at [website].

20. Retail shop or boutique (template)

About [Shop name]

[Shop name] is an independent [type of store] in [neighborhood], [city], selling [products] from [number] [local / independent] makers. Founded in [year] by [owner], the shop also hosts [workshops / events] for the community. Visit [address] or shop online at [website].

Local news is where these releases get the most pickup. Use our free tool to find local newspapers near you, or browse ready-made lists such as newspapers in Texas and newspapers in Illinois.

Templates for agencies, B2B and professional services

21. PR, marketing or creative agency (template)

About [Agency]

[Agency] is a [PR / marketing / creative] agency that helps [type of clients, e.g. B2B tech companies] [result, e.g. earn media coverage and grow pipeline]. Founded in [year] and based in [city], the agency's team of [number] has worked with [number or named clients, with permission]. Learn more at [website].

22. B2B software (SaaS) company (template)

About [Company]

[Company] is a [category] platform that helps [role / team] [do task] [faster / with less effort]. More than [number] [companies / teams] in [number] countries use [Company], including [customer names, with permission]. Founded in [year], [Company] is headquartered in [city] and backed by [investors]. Learn more at [website].

23. Manufacturer or industrial B2B (template)

About [Company]

[Company] designs and manufactures [products] for the [industry] industry. Founded in [year], the company operates [number] facilities in [locations] and serves customers in [number] countries. [Company] is [ISO 9001 certified / employee-owned / a subsidiary of X]. For more information, visit [website].

24. Law, accounting or consulting firm (template)

About [Firm]

[Firm] is a [type of firm] that advises [clients, e.g. small businesses and families] on [practice areas]. Founded in [year], the firm has [number] [attorneys / advisors] in [offices]. [Firm] [is recognized by X / focuses on X]. Learn more at [website].

25. Solo consultant, author or expert (template)

About [Your name]

[Your name] is a [title, e.g. supply chain consultant and author of Book Title] who helps [audience] [result]. [He / She / They] has [years] years of experience at [companies or roles] and has been quoted in [outlets, only if true]. [Your name] is based in [city]. Learn more at [website].

Templates for startups, ecommerce, nonprofits and events

26. Early-stage startup (pre-launch or seed) (template)

About [Startup]

[Startup] is building [product] to help [audience] [solve problem]. Founded in [year] by [founder names, one-line background], the company [is backed by X / is part of X accelerator / has X people on its waitlist]. [Startup] is based in [city]. Learn more at [website].

27. Ecommerce or direct-to-consumer brand (template)

About [Brand]

[Brand] is a [direct-to-consumer] [category] brand that makes [products] for [customer]. Since launching in [year], [Brand] has [shipped X orders / served X customers] in [number] countries. Its products are [made in X / certified X] and sold at [website] and [retailers].

28. Local nonprofit or charity (template)

About [Organization]

[Organization] is a [501(c)(3) / registered charity] that [mission, e.g. provides free meals to families] in [area]. Founded in [year], it [impact number, e.g. served X meals last year] with the help of [number] volunteers. To donate or volunteer, visit [website].

29. Event, festival or conference (template)

About [Event]

[Event] is a [annual / biennial] [type of event] for [audience], held in [city] since [year]. The [year] edition takes place on [dates] at [venue] and expects [number] attendees. [Event] is organized by [organizer]. Tickets and details at [website].

30. School, university program or training provider (template)

About [Institution]

[Institution] is a [type, e.g. community college or coding school] in [city] that [mission or focus]. Founded in [year], it enrolls [number] students each year across [number] programs in [fields]. [Institution] is accredited by [body]. Learn more at [website].

Common press release boilerplate mistakes

• Sales language. "Industry-leading", "revolutionary" and "best-in-class" mean nothing to a reporter. Replace them with a fact: a number, a customer, a ranking with its source.
• Too long. If it runs past about 150 words and you are not a large organization, cut it. Move the extras to your media kit.
• Old numbers. "More than 500 customers" from three years ago is a problem when you now have 2,000, or when you have fewer. Date-check every figure.
• No website. 4 of the 15 real examples above have no web address in the boilerplate itself. Add one; it costs five words.
• Repeating the news. The boilerplate should make sense in any release. Do not mention this week's launch in it.
• Typos. Even large companies slip. Truecaller's published boilerplate includes "digital economies. especially in emerging markets."
• Different versions everywhere. If sales, PR and your website each use different wording, reporters notice. Keep one master version.

How to update your boilerplate

A boilerplate is "standard" text, but it is not permanent. Review it:

• Once a year, at minimum, to refresh numbers such as customers, staff, locations and revenue.
• After big changes: a funding round, acquisition, rebrand, new headquarters, new CEO or a public listing.
• When a number crosses a milestone worth stating, such as 1 million users or 100 locations.

A simple update process

1. Keep one master document with the approved boilerplate, the date it was last checked and the source for each number.
2. Write three lengths: a one-sentence version (for bios and pitches), the standard 60 to 120 word version, and a long version for your media kit.
3. If you publish in more than one language, translate the approved version once and reuse it. The American Heart Association keeps English, Spanish and Chinese versions on its newsroom boilerplates page.
4. Update your website newsroom, media kit and wire service account on the same day, so old text does not linger.

Press release boilerplate checklist

Before you send your next release, check that your boilerplate:

• Starts with a clear heading: "About [Company]".
• Says what you are and what you do in the first sentence.
• Names who you serve.
• Includes at least one fact a reporter can check: founding year, size, customers, funding or a ranking.
• Gives your headquarters or main market.
• Ends with your website (and stock ticker if public).
• Is roughly 60 to 120 words (or has a good reason to be longer).
• Has no hype words and no news from this specific release.
• Matches the wording on your website newsroom and media kit.
• Has been proofread, and every number has been checked in the last 12 months.

Next step: send your release to the right journalists

A polished boilerplate does not matter if the release lands with the wrong people. Two options:

• A wire service such as PR Newswire posts your release on its network. See our comparison of PR Newswire alternatives if the per-release cost is too high.
• Direct outreach to reporters and newsrooms, with a short pitch email and the release attached or linked. Our free media list builder helps you shortlist outlets by country, state and topic, and the free media pitch generator writes a first draft of the email. For ready-made wording, see our PR pitch templates and these media pitch samples by industry.

Media PR Database covers 9,596 news outlets in 195 countries, with 16,692 newsroom and journalist emails across all 50 US states and international lists such as UK media outlets. The Pro plan ($149, one-time) unlocks outlet emails and CSV export. Premium ($299, one-time) adds everything, including 2,997 podcasts and 123 newsletters, plus export for Instantly, Smartlead and Lemlist. There is no subscription. See pricing.

The bottom line

A press release boilerplate is a short, factual "About [Company]" paragraph that closes every release. Use the five-part formula (who you are, what you do and for whom, proof, where, where to learn more), keep it around 60 to 120 words, and review it at least once a year. Start from one of the 15 real examples or 15 templates above, then send your release to a short list of reporters who actually cover your topic.

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